The VICI Performance System
Smash PR's, Get Jacked & Lift Pain Free
100+ lifters coached. We don't just chase totals, we fill sleeves and get you out of pain in the process.
Ready to conquer? Get started below.
Limited spots available
Have any questions or want to chat about coaching?
Chat on WhatsAppMission Statement
“VICI Strength bridges the gap between truly INDIVIDUALISED EXPERT programming and a hands-on 1-1 coaching experience that most lifters never actually get. I am a firm believer that data, clever spreadsheets and sharp programming matter, but none of it means a thing without an eager, invested coach on the other side of the screen who genuinely gives a shit about your progress.”
Explore VICI
01WHY VICI?
▾
INDIVIDUALISED ATTENTION
Training & Nutrition that evolves with your progress. Weekly, adaptive coaching based on your very own feedback, needs & wants.
EDUCATION
We help all of our clients develop in multiple areas. One of those areas being education. We deliver monthly trainings, education sessions and take 1-1 calls with each client to help develop their knowledge on all things strength training.
COMMUNITY SUPPORT
Once you join VICI, you instantly are surrounded by an incredibly strong, approachable, helpful & fun community of athletes from all different backgrounds.
ACCOUNTABILITY
As your coach, my job isn't to just send you programs and forget about you… I am always checking in to make sure you are doing well, always checking to see if you need any help & am only a text away at all times.
RESULTS
Most importantly, we make winners! Over the last 2 years, we have transformed people in all areas from powerlifting, physique development & assisting coaches in education.
HIGHLY RESPONSIVE COACHING
Continuous, daily & caring communication, feedback & program refinements. No cookie cutter BS here.
FULLY COMPREHENSIVE
At VICI we pride ourselves on our ability to coach every client catering to high levels of individualisation. We take our time to learn each client, build fantastic relationships & ensure the process of individualisation never ends.
EVIDENCE BASED
Dean has spent the last 11 years continuously developing his coaching model, frameworks & critical thinking skills to ensure you see a rate of progression that you have never seen before.
What Clients Say
VIDEO TESTIMONIALS
The VICI Physique Pillar
Return to the Bar
The systematic plan to get back to the bar after time off, without flaring up old niggles.
Get the Free GuideFree Coaching Content
SIGN UP TO THE VICI POWER BRIEF
Weekly emails dedicated to bringing you the best information in strength training. The top 1% of information and knowledge you won't find anywhere else.
Subscribe FreeAdditional Services
1-1 MENTORING CALL
Purchase a recorded 1-on-1 consult with Dean. 60 minutes to take your knowledge to the next level.
What's included?▾
- 1 full comprehensive 1 hour recorded consult
- 60 minutes to discuss anything and everything that is important to take your knowledge and understanding to the next level
- Full video file sent to you
- Additional notes, program & technique considerations
- Actionable steps to improve
What consults are available?▾
- Technique Discussion
- Program Design Discussion
- General Strength Training
- General Hypertrophy Training
What happens after I purchase?▾
Once you purchase a consult, please DM the VICI Strength IG page with details about what you would like to discuss / need help with. As much information as possible here, we will then proceed to book in your consultation within a 7 day maximum period of wait.
1-1 PERSONAL TRAINING
Premium 1-1 coaching out of Dean's private PT studio in County Armagh, Northern Ireland.
About the service▾
We offer comprehensive, catered, professional & caring 1-1 coaching. We aren't here to TELL you what to do & deliver generic & boring coaching.
The reason we only offer 1-1 and avoid 2-1 & group training, is the sheer quality of service & results we can deliver. This is a premium service, which will produce results that are a by-product of that.
We are here to guide you, educate you & motivate you to be better in the areas that mean the most to your long term development. If you'd like a caring, enthusiastic & educated coach behind you in person, fill out the form and Dean will be in touch to arrange a call ASAP.
Who is this for?▾
- Gain muscle, drop body fat and get into incredible shape
- Excel in your powerlifting & strength training capabilities
- Work with a competent in person coach to resolve pain & injury and get back to full strength
- Improve your sports performance (no matter the sport!)
VICI COMP TEE
Can I wear this at all comps?▾
You can wear your VICI Comp Tee at all local, regional and national level events only.
Frequently Asked Questions
Why choose us?▾
Here at VICI Strength you aren't just 'Another Client'… We value your training, progress & ambitions just as much as you do and we pride ourselves on our expert coaching & relationship building with every client. Your training is one of the biggest parts of your life, when handing this over to a coach it should be a very thought out choice, at VICI Strength we do not take that decision lightly.
The VICI onboarding process▾
At VICI, we take approximately 4-5 days to onboard & begin coaching a client. This is due to us being critical, precise and careful with our onboarding process to ensure we get the best start possible with every client. No cookie cutter bs.
How individual is it?▾
No matter what package you are on, at VICI Strength we fully customise every program & nutrition protocol we deliver to clients based on their initial assessment & intake process.
How do we communicate?▾
We communicate through the exclusive VICI Strength coaching app as well as WhatsApp for daily communication.
Refund policy▾
There is a no refund policy.